For anyone dreading sitting across from their teenage cousin and feeling like the oldest person to ever walk the earth as ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching programs that became hits on the broadcast and cable networks in the ...

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

The West Coast fast food chain has officially nixed the number 67 from its ticket order system after crowds of kids and teens ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

The popular West Coast burger chain removed ticket number 67 due to the internet's latest meme obsession. Here's what the ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors.

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...