Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Elf on the Shelf is making his grand return for 25 days of mischief, mayhem, and reporting back to the ...

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...