Porter's 5 forces analysis is a marketing and strategy analysis tool that allows for the better understanding of an industry or market. You look at the threat of new entrants into a market, the ...

Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.

Michael Porter’s iconic Five Forces framework reshaped business strategy and built empires for consulting giants. Now, this deceptively simple formula is poised to heal America’s fractured economy.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter In essence ...