Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what is ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

AMC Theatres, facing years of stagnating attendance, took bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers now show that the deal’s working and ...

Late for the movies? You’ll probably still make it if you’re headed to an AMC movie theater. AMC Theatres announced this month it would be putting more regular advertisements ahead of movie screenings ...

AMC Entertainment Holdings Inc (NYSE:AMC) on Tuesday reached an agreement with National CineMedia Inc to run more advertising in its theaters. From July 1, AMC theater screens will feature a "platinum ...

Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

Actress and activist Jane Fonda did more than just release a strongly worded statement against a potential Warner Bros.

UNDATED (WKRC) - Moviegoers at AMC Theatres will soon experience longer waits before their movies begin. Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce ...

The next time you see a movie at AMC Theatres, note that your movie may not start at its listed time. Have you ever sat down for a 6 o’clock movie and felt like the movie didn’t actually start until 6 ...