Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

Statistically speaking, Gen-Z and the subsequent generation are significantly less engaged with traditional television viewing than their predecessors. According to a report from Morning Consult, ...

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

Austria's Supreme Court has ruled that Meta's personalised advertising model is unlawful, the court said on Thursday, ...