Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Actor Aleshe, 39, will be performing a Charleston alongside professional dancer Nancy Xu that has been inspired by the newly ...

Developers Outright Games and Casual Brothers have announced The Elf on the Shelf: Christmas Heroes, a new Christmas-themed family-friendly game. The Elf on the Shelf: Christmas Heroes is based on ...

Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...