Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

Actor Aleshe, 39, will be performing a Charleston alongside professional dancer Nancy Xu that has been inspired by the newly ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...