Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

In order to elevate pricing in your company, own it and ensure your leadership teams are treating pricing as the strategic lever it is.

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

For decades, travelers whispered about the magic of same‑day flights, while snagging deeply discounted tickets at the airport ...

Those who try to mess with fast food should be prepared to face Americans’ wrath. Wendy’s faced an outcry earlier this year after CEO Kirk Tanner told investors that the chain would start testing out ...

The recent controversy over Wendy's pricing strategies is a perfect example of how online word-of-mouth can distort marketing communications and create confusion for consumers. Wendy's new president ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

(NerdWallet) — If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

A Wendy’s Co. restaurant in New York City.. Photo: Yuki Iwamura/Bloomberg Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...