My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Their reaction reminded me that the smallest things can become the biggest memories,” Mandy Fouse tells PEOPLE ...

The Town Talk wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

The creators of the beloved holiday tradition, The Elf on the Shelf, talk about the origin of the story and the latest ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new ...

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the holiday season. Perhaps your elf snuck into the toolbox overnight and ...