“New Jersey has a bad rap,” says Mike Faherty, “but that’s almost a good thing for us.” Mike is one half, along with twin Alex, of Faherty Brand, the 4-year-old New York City-based brand capturing the ...

Faherty's Rainbow Sweater Poncho. Faherty is in the giving spirit this holiday season. The New York-based casualwear brand has created a new women’s collection, the Rainbow capsule, and will donate 10 ...

It will include faded prints on surf ponchos, swim trunks, T-shirts, woven shirts, dresses and sherpa-lined baby blankets. The line, for boys and girls aged two to six, will retail for $34 to $98. The ...