When going through a proper fitting, we know that finding the right head and shaft combination plays a crucial role in lowering your golf scores. There’s also another key part of the club that often ...

Just when you think we’ve hit peak golf grip tech, Golf Pride proves once again that there’s still plenty of gas in the tank when it comes to new grip innovation. The brand is firing on all cylinders ...

While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

WHAT YOU NEED TO KNOW: Golf Pride launches its softest grip ever, the CPX. The grip, which is made of the softest rubber compound in company history, builds traction through a raised diamond-quilted ...

Who It’s For: Golfers who want a softer feeling, more-cushioned grip that still provides traction. The Skinny: The new CPX is the softest performance grip Golf Pride has ever made, and with a new ...

Most everyday golfers can’t relate to tour players when it comes to their equipment. They swing at super human speeds and well, we do not. They hit the ball often in the center of the face and, well, ...

Another reason many golfers overlook their grips is that, just like your favorite pair of shoes, grips wear down slowly over ...