NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

The Denver Nuggets celebrate their sweep of the LA Lakers in the 2023 NBA Western Conference Finals. Allen Berezovsky/Getty Images After waving their sports flags proudly last week at their upfronts ...

Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are ...

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying ...

State Farm is hoping to capture some holiday viewing traffic this Christmas with a new campaign debuting Dec. 25. The insurer will air “Challenge Your Assumptions,” which features new brand ...

The NBA and National Basketball Players Association have agreed that the playoffs will resume today after a tumultuous couple of days that saw players almost cancel the season. The league and players ...