The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Nike tapped Wale as one of the first people to wear the G.T. Future during NBA All-Star Weekend in February, and as the year ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike hosted its Future Game experience in Oakland. During the game, AJ ...

The beloved "Grinch" Nike Kobe 6 that Kobe Bryant himself wore during the 2010 NBA Christmas game between the Los Angeles Lakers and Miami Heat is hitting the auction block.

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

After months of leaks and individual releases, Nike and the NBA officially unveiled all of their City Edition jerseys for the 2023-24 season on Thursday. The announcement comes one day before the ...