Royal Caribbean Group is about to make travel loyalty more rewarding for cruise vacationers as it moves to simplify and unite the loyalty experience across its cruise brands. While each of its cruise ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. In plain English: If you usually sail Royal Caribbean but decide ...

On its pursuit to transform a vacation of a lifetime into a lifetime of vacations, Royal Caribbean Group (RCL) takes another step forward in enhancing its guest experience and rewarding guests across ...

In an aerial view, Royal Caribbean’s Icon of the Seas, billed as the world’s largest cruise ship, heads out to sea for its second voyage from PortMiami, Feb. 3, 2024, in Miami. (Joe Raedle/Getty ...

Travelers who typically sail with either Royal Caribbean International, Celebrity Cruises or Silversea will now be able to attain the equivalent tier status across any of the three brands. Royal ...

The two cruise lines are considering a move that would be a blow to rivals like Carnival Cruise Line and MSC. Royal Caribbean Group owns both Royal Caribbean and Celebrity. Not many passengers notice ...

Cruise travel is emerging as one of the most loyalty-driven categories of leisure travel, making it more crucial than ever for cruise lines to take great care as they evolve their loyalty programs.

They all offer programs designed to entice passengers to take repeated cruises on their line instead of trying another. Most cruise lines have two loyalty programs. One will reward people based on how ...

I don't remember exactly when I applied for the match, but it did go through, and I'm now Elite with Celebrity's Captain's Club loyalty program — the fourth of six tiers, just as Diamond is the fourth ...

NEW YORK — Mega ship cruise line Royal Caribbean International is making waves rolling out an industry-first status matching program for loyalty members. The company announced Thursday that members of ...