AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. OpenAI’s ChatGPT search is now available to everyone, for free, even ...

Research shows that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. The online marketing landscape is undergoing its largest change in nearly ...

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective channels to gain traffic ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and ...

In 2018, Microsoft introduced its plans for a unified search experience across Windows, Edge and its Office apps. Since then, the company has been filling in the pieces of that experience, which it ...

As you've no doubt noticed, tech companies are pushing artificial intelligence into as many of their products as they can at a ferocious rate. One of the newest AI-powered features to make its way to ...