Things are getting a little witchy out in these streets, people. During this trying time of political turmoil, people are looking for guidance, leadership and healing from magical forces we cannot see ...

We often find ourselves saying if we had a magic wand we could wave and make our problems disappear - we'd probably have wrist ache by now. That could explain the rising popularity of Etsy witches; ...

“There’s been a sea change when it comes to interest in books usually categorized as mind-body-spirit,” says Peter Turner, associate publisher for Red Wheel/Weiser. “Whether it’s the surge of people ...

WitchTok and Etsy spells have grown in popularity as many turn to others to understand the world and possibly change their future An influencer paid an Etsy witch to keep the rain away from her ...

A lot has changed in the 40 years since the Satanic Panic first gripped the United States: no longer feared or sidelined, witchcraft has become one of the nation’s fastest-growing spiritual practices.

Over the past few years, #WitchTok has played a big role in popularizing witchcraft and making magic more accessible. Thanks to TikTokers all over the world who post videos about crystals, tarot cards ...

The mixed bag of books labeled mind-body-spirit is filled with an array of categories and subjects—including self-help titles on topics such as alternative health, positive psychology, mindfulness and ...