Businesses vary greatly in terms of the goods and services they offer customers and how they produce and deliver their products and service to consumers. Every business needs to attract customers to ...

Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

Opinions expressed by Entrepreneur contributors are their own. Ready to kick off a new advertising campaign but don’t know where to start? The first thing you need to do is determine what type of ad ...

Back in the early 1990s, the marketing director of a small software company called me in for a consultation to help them with their advertising. She told me that I had been recommended to her by one ...

Head of Department, Communication and Language Art, University of Ibadan Prof Ayobami Ojebode is canvassing a paradigm shift in advertising that underscores attitudinal change, while also promoting ...