Ryan Reynolds revealed the backstory behind Gwyneth Paltrow starring in a viral ad. He shared the creative decision behind ...

Here is the latest on Ryan Reynolds’ advertising firm's position for a major NYSE debut, while all eyes are on its future.

Ryan Reynolds apparently played a big role in nabbing Gwyneth Paltrow to star in that post-Coldplay-scandal ad for Astronomer. Reynolds’ company, Maximum Effort, helped produce the promotional spot, ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly ...

Related: A surprisingly serious conversation with Ryan Reynolds on his new documentary, John Candy: I Like Me “Ever since we ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Ryan Reynolds is crediting one of Britain's rom-com kings for shaping the way he tells stories, even in his commercials.