My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

Actor Aleshe, 39, will be performing a Charleston alongside professional dancer Nancy Xu that has been inspired by the newly ...

LIKE many parents, mum-of-22 Sue Radford committed to doing Elf on the Shelf this festive season. But as we inch closer to ...

From missing batteries and gendered Lego to the self-assembly misery of a 40-degree day, here is a grown-up’s official wish ...

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

Principal Summer Cox and Assistant Principal Renee Henson spent the countdown to Christmas break dressed as Elves on the Shelf.