Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

Billionaire Larry Ellison comes to his son’s rescue, agreeing to personally guarantee over $40 billion to finance Paramount’s bid for Warner Bros. Lars the reindeer was raised in the house alongside ...

The Detroit Free Press wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

This combination of photos shows an Elf on the Shelf doll in various locations at the home of Antonia Katsanos in Totowa, N.J. in December 2020-2021. (Antonia Katsanos via AP) This combination of ...