The always excellent BPS Research Digest recently riffed on new research suggesting that humorous advertising short circuits our brains' built-in BS detector. Funny advertising has a long history, of ...

Two Fridays ago, I posted the "World's Top 10 Sexy/Funny Beer Ads." Since many of you apparently enjoyed that, I thought I'd re-post some similar ads from the wild and woolly world of car advertising.

One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing firm ...

Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot. But funny is a double-edged sword. Why do so many advertisers use humor in their ...

Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...

I'm wondering if maybe the reason people stopped buying cars in the U.S. is because car ads in in U.S. are so incredibly dull. If they're ads for sedans or coupes, they show happy buyers in the ...

Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...