Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

One of Saudi Arabia's best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...

Nike in conjunction with announcing a long-term partnership extension with LSU that runs through 2036, is unveiling the Blue ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company ...