Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

AI is transforming marketing, but companies that balance machine efficiency with human creativity and emotional intelligence ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company ...

The UK’s advertising regulator has ordered three major fashion brands to pull paid-for Google advertising campaigns promoting ...

One of Saudi Arabia's best-known creative agencies, Habbar, is getting into cinema. The Riyadh-based company has launched a ...