Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

A new NIL cooperative and a contract extension with an SEC power were announced by Nike.

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

The long-term deal will span over five decades and introduces the new Nike Blue Ribbon Elite program.

We rounded up some of the best Ohio State deals on College Football Playoff gear ...

A 'Jurassic Park' x Nike Ja 3 collab could be releasing soon.

We rounded up some of the best Oklahoma deals on College Football Playoff gear ...