Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard ...

Sales of performance running brands helped drive third-quarter comps at Academy Sports, while the comfort slide is making a ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

A new NIL cooperative and a contract extension with an SEC power were announced by Nike.

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

LeBron debuts a fresh Nike colorway during the NBA Cup.The shoe features bold contrast detailing and a shimmering heel finish ...

The long-term deal will span over five decades and introduces the new Nike Blue Ribbon Elite program.

Nike makes top leadership changes as part of turnaround plan. Netflix says a combo with HBO Max would be cheaper for viewers.

The agreement with Corinthians has existed since 2003 and was renewed this August until 2035 - after interest from Adidas.