India's sporting rise is no longer measured only in medals or Olympic success; it is unfolding quietly in school grounds, small towns, and remote districts where a new era of sports infrastructure is ...

LeBron James debuted a fresh Nike colorway during his NBA Cup appearance as the Lakers fought through a tough quarterfinal ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

CEO Elliott Hill has led the company's return to its bedrock of sports and culture in 2025.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

New York Knicks guard Jalen Brunson has exceeded all expectations that were placed on him upon signing a deal with the team in free agency during the summer of ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...