Sky Media is ushering in a new era of ‘smart sponsorships’ by bringing the addressable TV technology underpinning its AdSmart solution, which plays adverts only when selected audiences are watching, ...
A spokesman for Sky says the new identity has been developed ‘to support Sky Arts’s higher-profile position on the Sky channel guide and the channel’s launch on Sky Go, as well as its raft of new ...
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas ...
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