Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

LSU Athletics and Nike have announced an extension to their five-decade-long partnership through 2036, Director of Athletics ...

LSU not only announced it is reupping its long-term partnership with Nike ON Thursday but that the school will be at the ...

The IOC took a big step toward reintegrating Russia and Belarus into world sports Thursday by advising governing bodies to let the countries' youth teams and athletes compete with their full identity ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

The LSU Tigers secured a groundbreaking Nike deal through 2036, launching the innovative Nike Blue Ribbon Elite NIL program ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...