Nike released the ad for Phoenix Suns guard Devin Booker's new signature shoe “Book 2” and debuted them against the Portland Trail Blazers on Nov. 18.

Kieran Brown reviews a remake of Nike’s iconic Take It to The Next Level campaign. Reporter's notebook: House exodus ...

Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars ...

Ohio State athletic director Ross Bjork breaks down the business of Buckeye football, NIL and revenue sharing, AI in college sports, and more.

Recalls Lou Tepper, part of our expert roundtable: "I was fired at Illinois with one year left on my contract and received my ...

Tennessee football recruits will sign contracts to receive money from the school under a salary cap. Knox News got an inside ...

The search is ongoing for missing Virginia high school teacher and football coach Travis Turner, who was last seen on Nov. 20. Turner, 46, is a fugitive of the law after being charged with five counts ...

NIKE (NKE), the global icon of sport and streetwear, is hitting the reset button at the very top. With news that the company ...

Subiaco Academy's football team finally defeats Corning High School, winning their first state title in a thrilling 34-0 ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Top signings/commits: Athlete Jermaine Bishop (No. 16 overall prospect, No. 2 ATH), quarterback Dia Bell (No. 27 overall ...

Penn State football AD Pat Kraft purportedly rips his own program's recruiting and NIL plan in leaked audio from alleged team ...