Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike announced Thursday that it's agreed to a long-term extension with the LSU Tigers that will see the school's athletes ...

Brunson and Nike officially released his first retail player edition shoe, the Kobe 6 PE “Statue of Liberty,” on Thursday. He ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...