Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

LeBron James debuted a fresh Nike colorway during his NBA Cup appearance as the Lakers fought through a tough quarterfinal ...

Nike announced Thursday that it's agreed to a long-term extension with the LSU Tigers that will see the school's athletes ...

After starting her career with adidas, Osaka signed with Nike in April 2019. She is the only active player (male or female) ...

Nike makes top leadership changes as part of turnaround plan. Netflix says a combo with HBO Max would be cheaper for viewers.

The agreement with Corinthians has existed since 2003 and was renewed this August until 2035 - after interest from Adidas.