I’m always here for loud, crazy colors, and this pair is perfect. Inspired by the Big Three in Miami, LeBron pays homage to ...

India's sporting rise is no longer measured only in medals or Olympic success; it is unfolding quietly in school grounds, small towns, and remote districts where a new era of sports infrastructure is ...

LeBron James debuted a fresh Nike colorway during his NBA Cup appearance as the Lakers fought through a tough quarterfinal ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

It's the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College ...

Athletic apparel giant Nike has a significant toehold in the world of collegiate sports. It's a situation that doesn't seem ...

CEO Elliott Hill has led the company's return to its bedrock of sports and culture in 2025.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...