"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

Nike extends its LSU partnership, launching a new NIL program empowering top student-athletes to influence products and ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

The Women's Tennis Association announces a long-term partnership with Mercedes-Benz that has the potential to be the largest ...

A'ja Wilson stood atop the WNBA again in 2025, winning an unprecedented fourth MVP as her Las Vegas Aces earned a third championship in four seasons. For that, she earned The Associated Press Female ...

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...

Sha'Carri Richardson highlighted Nike's "So Win" campaign's significant impact on women's sports, noting it brought ...

The Women’s March is being slammed online for releasing an “insane" and "beyond evil" ad attacking U.S. Immigration and Customs Enforcement, urging agents to walk away from the job.

*Saturday (11-01-25), Nike released a fresh take on its classic “I Love L.A.” commercial. The timing? Just hours after the Dodgers clinched a Game 7 win over the Toronto Blue Jays in the World Series.

The Nike ad with former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. made its World Series debut on Fox during Game 1 between the Los Angeles Dodgers and Toronto Blue ...